On the occasion of the launch of the ŠKODA ELROQ during Milan Design Week 2025, an innovative event transformed two iconic locations in Milan – the Darsena and the Diocesan Cloister – into stages where design and technology merged into a unique experience.
Suspended above the Naviglio, a gigantic moon captured the attention of passersby with its imposing presence. Its light illuminated the Darsena, creating an evocative atmosphere. Under this installation, an interactive platform allowed visitors to immerse themselves in an engaging digital experience: by scanning a QR code, the most curious could participate in an interactive digital game that revealed the features of the new SKODA ELROQ, unveiling the car in a surprising and dynamic way.
At the Diocesan Cloister, on the other hand, the car was presented in an immersive exhibition that managed to blend aesthetics and innovation, involving every participant in an experience that mixed art, design, and technology.
This event transformed the car into the absolute protagonist, in a vibrant context of creativity and interactivity that allowed exploration of the future of design in an exciting and engaging way.
