On the occasion of Beer & Food Attraction 2025, a leading trade fair for the brewing industry held from February 16 to 18 in Rimini, we took part in the event as a production agency, providing operational and creative support for the Peroni stand.
The House of Peroni Nastro Azzurro, conceived as an experiential space designed to enhance the brand’s identity and its different product lines, showcased Peroni Nastro Azzurro Stile Capri, Kozel, and Raffo, offering visitors an immersive journey fully aligned with the brand’s values.
Our contribution focused in particular on the engagement area, for which we developed dedicated food proposals tailored to each beer variety, and curated a DJ set program designed to create an engaging experience consistent with the brand’s positioning. Each Peroni line was paired with a targeted gastronomic offering, aimed at enhancing its territorial identity and flavor pairings, strengthening the connection between product, culture, and taste.
On the creative side, we also initiated a collaboration with Santo Manifesto, who designed customized graphics for each beer line, helping to reinforce their visual identity within the stand. The graphics were later distributed to Peroni Stores across Italy, extending the brand experience beyond the trade fair setting.
